Media Interview Training Tips for CEOs
Media coverage influences public opinion. If you have the opportunity to influence public opinion and shape the narrative, don’t blow it.
The goal of media training is to prepare you for on-camera interviews. In a breaking news environment, you have to be ready on a moment’s notice, and the story can shift rapidly.
How do I give a good TV interview?
Media coverage influences public opinion. If you have the opportunity to influence public opinion and shape the narrative, don’t blow it.
The goal of media training is to prepare you for on-camera interviews. In a breaking news environment, you have to be ready on a moment’s notice, and the story can shift rapidly.
How do I give a good TV interview?
- Create 3 key messages you want to convey.
- Speak in sound bites.
- Do not use jargon.
- Study “off-topic” or periphery questions to the main topic.
- Do not self-promote.
- Study your talking points.
- Have high energy and match the energy of the host/ anchor.
- Create a media interview tip sheet and study it before the interview.
- Be mindful of your facial expression.
- Keep eye contact with the camera.
Many CEOs and Executives sabotage media interviews because they do not take the time to prepare. Knowing how to converse with journalists and impress the audience is critical.
Most people make the mistake of trying to impress an anchor, but a booker or producer makes guest decisions, not the anchor. Therefore, it is critical to be nice to everyone you interact with from start to finish in the TV booking process.
https://rubymediagroup.com/interview-tips/