Corporate Social Responsibility, PR and the Rise of CEO Activism
In a recent segment on Fox Business, branding strategist Kris Ruby, CEO of Ruby Media Group, discussed:
In a recent segment on Fox Business, branding strategist Kris Ruby, CEO of Ruby Media Group, discussed:
- How CEOs and their companies can ‘do good’ in the court of public opinion
- Is CEO political activism fair to shareholders?
- Is corporate social responsibility a great PR strategy? Or will it lead to long-term economic failure?
- If it does lead to loss of profit, is it worth it because CEO’s are giving back to society on a larger level?
Every brand is taking a political stand these days on social media. But is it a mistake? Can it cost you profitability in the long run?
Taking a political stand as a CEO used to be considered a public relations “no.” Now, it appears almost every Corporate Executive is changing their tune on this old adage.
When did things change and why?
What can we attribute to the rise of CEO activism?
When did things change and why?
What can we attribute to the rise of CEO activism?