Press

2024

20 Mar, 2024

Fox Nation | Digital Shadows: Bryan Kohberger's Online Secrets

Social Media analyst Kris Ruby Stars in New Fox Nation Crime Documentary

Discover the online world of suspected murderer Bryan Kohberger. Acclaimed legal experts and digital media analysts explore his social media posts to uncover the impact it could have in his trial. Starring Social Media analyst Kris Ruby, Former US Marshal Commander Lenny DePaul, Former Commanding Officer of the New York City Police Department's Legal Bureau Paul Mauro, and Former Detective of the Los Angeles Police Department Mark Fuhrman.

20 Mar, 2024

FOX BUSINESS: AI generated Marilyn Monroe chatbot raises ethical questions on using dead celebrities’ likeness: experts

AI expert on brand management & IP rights in the age of AI

20 Mar, 2024

THE NEW YORK TIMES:

How Trump’s Allies Are Winning the War Over Disinformation

“According to testimony and records collected by House investigators, some of which were first uncovered by Kristen Ruby, a social media and public relations strategist.”

- The New York Times

20 Mar, 2024

FOX BUSINESS: Google Gemini is 'the tip of the iceberg': AI bias can have 'devastating impact' on humanity, say experts

Ruby Media Group CEO Kris Ruby, who recently uncovered a trove of data on Gemini, told Fox News Digital that biased AI can recreate societal norms, cultures and values that can strip historical context. If facts are removed or altered, a corporation can cultivate its own set of "facts" that align with its personal worldview.

Ruby, who wrote "The Ruby Files — The Real Story of AI Censorship," stressed those in charge of shaping the current information environment must be held accountable, as the architecture of AI products can alter the future digital landscape society depends on for education and commerce.

Furthermore, if the data scientists responsible for making critical decisions lack political diversity, users will be left with a "lopsided product" that "skews to the collective bias of a product team."

One AI expert at Microsoft said these models may cause 'irreparable damage' across industries

"AI is transforming our society," she added. "As we become more dependent on a modern digital infrastructure embedded with machine learning, we must understand the foundation of the models and how those models are built. Historical accuracy of individual datasets used to build a product is just as important as modern-day historical output. We cannot understand where we are going if we do not understand where we came from."

20 Mar, 2024

FOX NEWS: Google Gemini using ‘invisible’ commands to define ‘toxicity’ and shape the online world: Digital expert

A digital consultant who combed through files on Google Gemini warned that the artificial intelligence (AI) model has baked-in bias resulting from parameters that define "toxicity" and determine what information it chooses to keep "invisible."

On December 12, Ruby Media Group CEO Kris Ruby posted an ominous tweet that said, "I just broke the most important AI censorship story in the world right now. Let's see if anyone understands. Hint: Gemini."

"The Gemini release has a ton of data in it. It is explosive. Let's take a look at the real toxicity and bias prompts," she added. "According to the data, every site is classified as a particular bias. Should that be used as part of the datasets of what will define toxicity?"

She was the first tech analyst to point out these potential concerns regarding Gemini, months before members of the press and users on social media noticed issues with responses provided by the AI.

Kris Ruby combed through data pertaining to Google Gemini to better understand how it was trained and what parameters are being set internally.

Here is a breakdown of Ruby's working theory on Gemini AI and how toxicity could impact model output and what it means.

2023

20 Aug, 2023

WASHINGTON POST

“I think that there are some conservative content creators who are unhappy,” said Kris Ruby, a conservative influencer and president of Ruby Media Group. “It doesn’t seem even across the board. I don’t think the playing field is level.”

She said some on the right who weren’t included in the program, despite meeting all the criteria, are venting in private. “Most conservatives don’t want to go up against the wrath of Elon and what happens when you criticize him,” she said. “We’ve seen that he’s not really applying the terms of service equally across the board.”

20 Aug, 2023

FOX NEWS: AI experts weigh in on benefits of Artificial Intelligence for stars after death

Featured in an article

AI is bringing dead celebrities back to life.. but is that a good thing?

https://www.foxnews.com/entertainment/james-dean-reportedly-appearing-new-film-ai-experts-weigh-benefits-stars-after-death

According to Kristen Ruby, CEO and Founder of Ruby Media Group, "Realistic digital replicas will soon be so good that you won’t know if you are listening to a celebrity or a dupe. In the near future, real media will become virtually indistinguishable from synthetic media, making it difficult to ascertain authentic media from duplicate media created with Artificial Intelligence. This actually erodes someone’s legacy instead of preserving it."

Ruby is less convinced that celebrities from decades before will continue to draw interest for younger generations.

"Upcoming generations are more interested in seeing themselves as the star than with worshiping someone else as one," she explained.

“This is a seismic shift that has been precipitated by the influencer marketing industry, which has eaten into the traditional Hollywood celebrity appeal. Growing up, popular magazines used to run features that said, ‘stars, they are just like us.’ Now, a lot of that has been replaced with influencer brand endorsement deals. People want to be more like influencers than celebrities."

"We will have less movie stars and more social media stars. That is the future," she added.

There’s always the possibility that a fan could disapprove of a family or estate’s usage of the celebrity’s likeness and take legal action, but Ruby doesn’t see a future where that’s a regular occurrence.

"This is America – anyone can try to sue for anything. But it’s hard to imagine a judge saying the fans had standing to sue anyone," she said.

Ruby agrees that a celebrity must be on top of their contract game to protect their likeness, and even then, it’s no guarantee.

"If a celebrity signed away the rights to their image to someone who wants to use it to make AI generated pornography, unfortunately, they are no longer able to influence the decision if they are deceased. This is why a celebrity must clearly stipulate all creative parameters including use of new technology while they are still alive to account for all options."

27 Jul, 2023

GREY TV: Meta Launches ‘Threads’

Speaking on TV

WASHINGTON D.C.

Social Media Analyst Kris Ruby breaks down Threads

https://www.youtube.com/watch?v=NUT-v3k2-F0

26 Jun, 2023

Deinfluencer Movement on TikTok

Published an article

🤳 DEINFLUENCED: The CMOs Ultimate Guide to the latest TikTok trend. 📈

The deinfluencer movement poses a new threat to brands. Learn why..

The rise of influencer marketing shows no signs of slowing down.

But the deinfluencer countermovement is gaining traction.

Curated authenticity is the new social currency - and deinfluencers are trying to cash in. 💰

Read our latest article to learn:

✔️ Why brands should pay attention to the deinfluencer movement.

✔️ The PR challenges companies face in the rapidly evolving influencer marketing landscape.

https://rubymediagroup.com/deinfluencer-tiktok-social-media-trend/

09 Jun, 2023

CNN. Forget the influencers. Here come the deinfluencers

Featured in an article

Deinfluencing Explained:

The new social media trend of deinfluencing is taking TikTok by storm.

But what is it and how should brands adapt?

My commentary on the latest social media trend on CNN

Deinfluencing is an emerging social media trend that discourages consumers from buying certain products that the deinfluencer has found to be indulgent, ineffective or not worth the money, says Kris Ruby, a social media analyst and president of Ruby Media Group.

“Rather than saying buy this, they are saying – don’t buy this. Both are forms of influencing. It is no different than saying, ‘Vote for this candidate,’ versus ‘Here’s why you shouldn’t vote for this candidate,’” Ruby says.

However, she says, deinfluencing and the backlash against overconsumption mirror a growing trend toward minimalism.

Instead of buying a haul of “must haves” touted by a social media figure, this trend urges consumers to evaluate whether they need an item before they spend money on it.

Ruby says it is not clear whether some deinfluencers are getting paid by rival brands to disparage products.

But those who tell followers what to avoid may have more credibility than people who only share recommendations on what to buy, she says.

Ruby says deinfluencers may instill more trust in their followers because their advice sounds honest.

Kris Ruby, the social media analyst, offers another perspective. Influencing and deinfluencing on social platforms aren’t that different, she says.

“To be deinfluenced, you have to be influenced to begin with. I think the deinfluencing trend takes place within an echo chamber social media system where people are … familiar with the products being deinfluenced,” she says.

The key for consumers, she says, is not trusting everything you see on TikTok, YouTube or Instagram. That way, you don’t need to be deinfluenced.

https://www.cnn.com/2023/06/11/us/deinfluencing-tiktok-trend-explained-cec

24 May, 2023

AI in Journalism

Published an article

What does generative AI mean for the future of journalism?

AI-powered tools can help journalists work more efficiently, enabling reporters to focus on complex and creative tasks, saving time on routine tasks like interview transcription.

While AI has the potential to enhance the efficiency of workflow automation, it will not replace the core tenets of journalism.

AI cannot investigate, nor can it conduct interviews with primary sources.

The core tenets of journalism such as accuracy, fairness, and transparency must be upheld in the new era of Automated Journalism.

https://rubymediagroup.com/artificial-intelligence-in-journalism/

13 Apr, 2023

Pix 11 News: Twitter removes legacy verification

Spoke on TV

Social media expert Kris Ruby joined New York Living to explain what this means.

For AI & Social Media News, Insights & Expert Commentary:

Follow Kris Ruby on Twitter @sparklingruby

https://www.youtube.com/watch?v=74iC2PC3UPM

05 Apr, 2023

AI Expert Kris Ruby on Fox Business

Spoke on TV

Ruby joined Fox Business to discuss the rise of Artificial Intelligence

In the segment, Ruby discussed:

The growing role of AI in content moderation

AI Risks & Rewards - Rise of the robots

Men using AI ChatGPT to message women Americans react to AI for household chores

AI & Social Media Expert Kris Ruby appeared on Fox Business to discuss artificial intelligence (AI), machine learning, and the financial risks and rewards of automated systems with Fox Business host Charles Payne.

WATCH: Kris Ruby, CEO of Ruby Media Group, on Fox Business discussing potential AI-related workplace challenges.

https://www.youtube.com/watch?v=5LBOyguzZLg

01 Apr, 2023

NY POST: I was wooed by ChatGPT: New AI Romeos are ‘scary’

Featured in an article

https://nypost.com/2023/03/20/i-was-wooed-by-chatgpt-cupidbot-ai-is-scary/

04 Mar, 2023

Users call on Elon Musk to make a Twitter dating app that uses AI

Featured in an article

The post caught the attention of Kristen Ruby, president of Ruby Media Group and AI and social media analyst, who shared that she offered up the idea in April - tweeting, 'Cool story Steven.'

Ruby's April tweet details how Musk could design a dating app, as she suggested using AI.

'@elonmusk could actually create the most intelligent AI dating app on the market due to sheer volume of data collected on users,' she tweeted.

'The matches would be based on data & AI instead of random swiping. It makes complete sense to me, I see the vision clearly.

'He would be a fool not to create what I laid out.'

https://www.dailymail.co.uk/sciencetech/article-12074181/Users-call-Elon-Musk-make-Twinder-Twitter-dating-app-powered-AI.html

02 Mar, 2023

Your Face Might Appear in Porn Generated by Artificial Intelligence — Here’s Why, and How to Stop It

Featured in an article

https://katiecouric.com/culture/artificial-intelligence-porn-deepfakes/

31 Jan, 2023

AI IN MARKETING & PR

Recorded a podcast

https://www.youtube.com/watch?v=PcAIgm5XJWU

31 Jan, 2023

NASDAQ: Face of Entrepreneurship

Featured in an article

https://thecenter.nasdaq.org/foe-kris-ruby/

2022

27 Dec, 2022

Artificial Intelligence on Twitter

Published an article

https://rubymediagroup.com/twitter-artificial-intelligence/

⚡️An inside look at how Twitter used Machine Learning and AI to moderate content

21 Dec, 2022

AI Marketing Agency Guide: Evaluation & Ethical Considerations

Published an article

How to Hire an AI Marketing Firm

The Ultimate Guide for CMOS to hiring an AI/ML Savvy Marketing & PR Firm

In The Ultimate Guide to Hiring an AI Marketing Agency for your business, you will learn:

The risks of deploying AI business automation
How to Choose an AI Marketing Consulting Firm
The Benefits of Hiring an AI Marketing Agency vs. the DIY route
How to Know if an AI Marketing Agency is Right for Your Business
What Services AI Marketing Agencies Offer
The pros and cons of generative technology
How to avoid creative disputes with your agency when deploying generative AI tools
A look at how agencies are utilizing AI for client campaigns

https://rubymediagroup.com/ai-marketing-agency-guide/

21 Dec, 2022

Nasdaq Entrepreneurial Center: AI in Marketing Event

Conference speaker

⚡️Artificial Intelligence in Public Relations & Marketing ⚡️

Business leaders need to incorporate AI into their marketing strategies.

But how do you get started and what tools should you use?

Join us to learn how Artificial Intelligence can help your business save time with generative AI.

LEARN:

🪄How to leverage AI marketing tools to increase content production through generative AI tools

🪄How to write better AI marketing prompts to for creative output

🪄What to look for when evaluating an AI marketing agency

https://www.eventbrite.com/e/artificial-intelligence-in-public-relations-marketing-tickets-464728354017

ICYMI: WATCH here https://www.youtube.com/watch?v=wg_OnlHwABs

14 Nov, 2022

Featured in an article

Harvard Business Review:

How Generative AI Is Changing Creative Work

https://hbr.org/2022/11/how-generative-ai-is-changing-creative-work?ab=hero-main-image

Kris Ruby, the owner of public relations and social media agency Ruby Media Group, is now using both text and image generation from generative models. She says that they are effective at maximiziing search engine optimization (SEO), and in PR, for personalized pitches to writers.

These new tools, she believes, open up a new frontier in copyright challenges, and she helps to create AI policies for her clients.

When she uses the tools, she says, “The AI is 10%, I am 90%” because there is so much prompting, editing, and iteration involved. She feels that these tools make one’s writing better and more complete for search engine discovery, and that image generation tools may replace the market for stock photos and lead to a renaissance of creative work.

02 Oct, 2022

Published an article

Artificial Intelligence, Machine Learning, and The Future of Marketing

"How can you claim transparency if you can’t even be transparent with your creative generations vs. what a machine generated?

Why are you so prideful that you can’t admit that a machine could, in some instances, be better than you?

Until you learn to become friends with the bot, you will stay frenemies with the bot, and you will lose.

The robot is better than you, but the robot doesn’t want to replace you.

The robot will replace laziness, stagnation and poor creative thinking.

The robot will replace arrogance and dinosaurs.

But for those of us who are training in this creative marathon, we won’t be replaced.

We can’t be replaced. Because we are training for the future. And that future starts with truth, trust, transparency and collaborative generation.

It ends with sneakiness, black hat tactics, and claiming brilliance that was never yours to begin with.”

https://rubymediagroup.com/machine-learning-future-of-marketing-ai/

30 Sep, 2022

Featured in an article

https://dot.la/ai-art-taking-creative-jobs-2658354186.html

AI won’t replace you.

The people who learn how to master AI will.

Kris Ruby of Ruby Media Group, a PR agency, tells dot.LA that users go wrong with AI writing products by trusting them to produce finished work. That “is not how the tools are supposed to be used,” Ruby says.

According to Ruby, users of text-to-image generation tools like DALL-E Mini and Midjourney make the mistake of “calculating the cost of the software subscription…but not the number of hours it takes to get even one useable image.”

Prompt engineering will bring new growth opportunities - but make no mistake- creativity and mastery of the craft is critical for producing on-brand images.

21 Sep, 2022

Hosted an AMA

HAPPENING NOW:

Fielding some very interesting questions so far on the future of Marketing & AI as well as the ethics of AI.

Join us to learn about how to grow your company by leveraging AI marketing tools.

Answering questions on: PR, how to get media exposure, SEO, and content marketing plus all things AI!

https://bit.ly/3BAKceN

15 Sep, 2022

Inside.com AMA

Do you have PR questions about your media strategy?

RMG Founder Kristen Ruby will be hosting a live AMA with Inside

This is a rare opportunity to get your PR questions answered. Don't miss out!

Coming next Wed - AMA w/Kris Ruby, Founder of

Ruby Media Group.

Ask Kris about executive leadership, branding, digital, & more!

Save your seat

https://buff.ly/3dhPnIC

15 Sep, 2022

Published an article

Why Clubhouse Failed

https://medium.com/@KrisRuby/why-clubhouse-failed-69d4669e0ad8

13 Aug, 2022

Published an article

Updated TikTok article: is TikTok a national security threat?

Is TikTok effective at changing American opinion on China?

Many Americans do not understand why harvesting biometric data without proper user consent is an issue. Education around privacy laws and fixing the broken U.S. privacy laws around social media is the first step to addressing this issue.

U.S. tech laws have not kept up with the fast pace of technology.

Enhance your Social Media Privacy

How do I manage privacy settings on TikTok?

TikTok Privacy Settings to switch for online safety:

Don’t share your contacts (opt out of syncing your contacts)
Limit ads personalization (toggle off TikTok activity for ad targeting) feature
Limit how others can find you (toggle off suggest my account to others)
Hide your likes (Safety section)
Make sure your following list is only visible to you
Make sure your liked video list is only visible to you
Set your account to private
Delete TikTok when you are not using the app or viewing videos from a browser

https://rubymediagroup.com/medical-doctor-tiktok-famous-social-media-stardom-or-national-security-threat/

13 Aug, 2022

Updated a website

Updated my website and created a new career history page about the timeline of my career.

Added my favorite photo of my Dad and I.

11 Aug, 2022

Recorded a podcast

The World According to Ben Stein: Special Guests

Watch the full interview here:

https://www.youtube.com/watch?v=TlgOcBW0uSs

22 Jul, 2022

Launched a new store

Launched an online store

Launched affiliate store of my favorite SaaS tools & software! I am so excited about this!

🛍️ SHOP MY FAVORITE SAAS TOOLS: 🛍️

https://www.shopper.com/krisruby

Click FOLLOW to stay updated on new tools and software to save you time, money and resource!

21 Jul, 2022

Taught a webinar

Taught a CLE

DEPP VS. HEARD: The Social Media Trial

Co-hosted a CLE for The Cleveland Metropolitan Bar Association with Aaron Minc of Minc Law.

Aaron Minc , Minc Law
Aaron will cover the basic facts of this trial, the claims, and dive into some of the legal aspects and questions that arose during the live coverage:

* Why was the case in Virginia?
* Examination of the elements of libel/libel by implication claim
* How Depp sued although his name was never used in Amber's writing
* What happened in the UK case?
* Highlighting defining moments in the trial and verdict

Aaron Minc is a nationally recognized leader in the area of online defamation. His firm, Minc Law, currently has eight attorneys who focus exclusively on helping clients remove damaging content from the Internet, combat defamatory online attacks, deal with online extortion and sextortion, and uncover the identities of anonymous Internet users.

With over a decade of experience, Aaron has successfully litigated more than 100 Internet defamation lawsuits in 19 states and 3 countries. He has successfully obtained verdict by jury and judge and has won temporary, preliminary, and permanent injunction and victory on appeal.

Kris Ruby , Founder and CEO, Ruby Media Group
Kris Ruby covered:

* The role of social media in libel/ defamation claims
* What role does social media play in digital harassment cases?
* Firing a crisis PR firm mid trial: why it was a mistake
* The White House Task Force to Address Online Harassment and Abuse
* What role does fandom play on social media in high-profile Hollywood trials?
* Pivoting coverage for likes: what happens when social media influences highly publicized trials?

WATCH:

https://www.youtube.com/watch?v=vAN6tjOmlas

Kris Ruby is a nationally recognized leader in social media and crisis management. Her firm, Ruby Media Group, focuses on helping clients develop executive thought leadership marketing campaigns utilizing digital PR and SEO strategies. She is a leading crisis communications expert and the go-to expert in The U.S. on cancel culture.

With over a decade of experience, Kris has successfully helped hundreds of clients create search engine results they are proud of.

Most recently, she published an article titled “The State of Social Media Harassment.” Ruby chronicles an insider look at bullying, harassment and online abuse.

She has been a speaker at several national conventions and events on social media law firm branding including The American Bar Association and The Northern Westchester Bar Association.

News media call upon Kris Ruby to provide commentary on topics involving social media, big tech, privacy and social media harassment. Kris Ruby appeared on RTL Television, a major broadcast TV Network in Europe to contribute social media analysis on the Johnny Depp v. Amber Heard trial. She reported on the intricacies of crisis management and PR for high-profile Hollywood cases.

06 Jul, 2022

Published an article

Published an article: How TikTok is Influencing Mental Health

TikTok and Social Media: Teens influenced by mental health influencers

Psychological effects of social media on youth

TikTok usage among teens can drive negative psychological outcomes.

California’s Attorney General Rob Bonta announced a nationwide investigation into TikTok and its effect on young users’ mental health.

Social media companies are under investigation for contributing to a national mental health crisis.

Sacramento is currently weighing how far the state should go in regulating big tech companies.

What are the potential psychiatric effects of social media usage?

TikTok’s algorithms can create a problem for teens by leading them to self-diagnose based on their social graph. This can lead teens to create an identity around mental illness while they are still in the development phase, or to perpetuate more extreme forms of mental illness that they may not have. For example, psychiatrists on TikTok that are shown to teens over and over again can lead teens to self-diagnose that they have a psychiatric illness- despite the teen never having been diagnosed by a medical professional. Social media has a tremendous impact on teens, during a critical time when they are still forming their identities.

Social media can serve as a mechanism to share positive work out into the world, but if you are using the channels to share gossip, hate, toxicity or negativity, you are most likely leading to the destruction of others’ self-esteem. Build someone up instead of putting them down. People who put others down do this because they don’t feel great about their own self-esteem. They use social media to regulate their self-esteem at the expense of others. This is called cyberbullying.

In a world where there are thousands of stories to tell, focus on telling your own, and not someone else’s. The best way to tell if a user you engage with on social media will be harmful to your self-esteem is to notice if they respect boundaries. If they do not respect your privacy, confidentiality or boundaries about things pertaining to your own life, this will wreak havoc on your self-esteem and mental health.

https://rubymediagroup.com/social-media-and-mental-health/

14 Jun, 2022

Published an article

The State of Online Harassment on Social Media

How could platform moderation change with Musk?
What are the risks of unmoderated social media platforms?
How effectively are social media companies addressing online harassment?

This problem runs far deeper than just Trust and Safety- it extends to software engineers, community managers, and marketers being tasked with navigating these reports in mentions and direct messages. We are already seeing the first signs of sexual assault and harassment in the metaverse. Law enforcement is ill-equipped to handle these reports because they do not treat digital crimes with the same severity as physical crimes. But they aren’t the only ones.

HR departments are having new hires onboard in the metaverse- which can put women at risk for assaults in front of their colleagues. Who is liable if this happens? Have companies thought through the severity of sexual assault in the metaverse? Or are we setting women up for failure?

Who is coming to protect these women if law enforcement isn’t and HR and legal don’t even have guidelines around it?

Companies have over-invested in woke talking points and line items at the expense of investing in online harassment training. This effectively means that employees are being tasked to handle something they have zero experience handling. Their response can lead to further escalation, which could put someone’s life at risk.

The transparency reports across every social media platform show that online abuse and social media harassment is the largest issue.

The answer to abuse and harassment isn’t to empower abusers to abuse and harassers to harass. The answer to stalking isn’t to empower stalkers to stalk. The answer starts with acknowledging that the offline problems that the courts are trained in dealing with have merged to online problems at scale.

We are essentially asking trust and safety teams to enforce a digital restraining order, without ever being handed one.

We need better solutions to create a safer Internet. That doesn’t start with decentralization. It starts with centralization between law enforcement, social media companies and acknowledgment of the severity of the issue.

https://rubymediagroup.com/social-media-harassment/

07 Jun, 2022

Conference speaker

Content Strategy Collective Live Conference Speaker

Topic:

Web3 PR & Content Marketing

WATCH: (link above)

31 May, 2022

Recorded a podcast

Blockchain timestamping is critical for business owners to increase trust and transparency with their audience.

– How important is blockchain technology for content creators and how can it offer IP protection to creators?

– Are NFTs a bubble?

– What steps should a creator follow to build a business online with IP protection as a top priority?

Kris Ruby shares her thoughts about the new Creators Economy and Web 3.

Blockchain & SEO:

What is the best use case for Blockchain technology in Web 3.0?

⚫️ Structured data⚫️

➡️ Blockchain time stamping technology can build trust with your audience so they can see every update and change made to your content.

➡️ Content creators should use Blockchain to time stamp their content as part of a cohesive Web3 content marketing strategy.

➡️ This will show original proof of ownership, which is critical in case of any IP disputes if someone copies your content.

➡️ In the future, timestamping content on Blockchain may also impact search engine results & schema/ structured data.

https://copyrightsworld.com/blockchain-time-stamping-is-critical-for-business-owners-to-increase-trust-and-transparency-with-their-audience-it-is-also-helpful-for-ip-asset-protection-to-show-that-you-are-the-original-content/

29 May, 2022

Minted a new NFT

Adding to my NFT Domain collection.

29 May, 2022

Conference speaker

CONFERENCE SPEAKER:

CSC Live: Web3 PR & Content Marketing:
How to Prepare for Metaverse Digital Transformation

What does a decentralized content marketing strategy look like in Web3?

Kris Ruby, CEO of Ruby Media Group, will walk you through what every brand marketer needs to consider for digital brand protection in Web3.

How can brands use NFTs to increase brand loyalty with users?

Will content marketers create unlockable gated content in the form of NFTs?

How brands are creating exclusive content experiences to generate loyalty with consumers.

IP Protection

Domain name cybersquatting and brand protection strategies

SEO

How will search change on Blockchain?
Do keywords matter on OpenSea?
Decentralized search engines

Content Marketing

Time stamping content to Blockchain
Gain exclusive access and benefits
Branded NFT collections + perks + Web3 digital experiences
Ownership (A look at the top decentralized content platforms)

Digital Asset Protection Strategy. Will digital collectables be a critical component of every digital PR strategy in the future?
How will NFTs shape the future of digital PR, marketing and media?
On-chain press credentials

https://csclive.marketmuse.com/session/web3-pr-content-marketing/

25 May, 2022

Published an article

B2B MARKETING MISTAKES:

What is the worst B2B marketing mistake you made and how much did it cost you in lost productivity, time, or resources?

"Failure in marketing happens when there is a breakdown in process, performance, or personality."

FACT: Marketing mistakes hurt your top-line revenue.

In this article, Founders share the top changes you can make that will lead to actionable results in digital marketing campaigns.

Learn from top agency experts including:

-- Jeff Coyle, MarketMuse
-- Erik Huberman, Hawke Media
-- Thomas Donohoe, Level Agency

https://rubymediagroup.com/b2b-marketing-mistakes/

11 May, 2022

Spoke on TV

Featured in an article

NEWSNATION | How social media is affecting teens' mental health | Morning in America

How does social media impact mental health?

Social Media expert Kris Ruby recently joined NewsNation Network TV to discuss a recent study which revealed that cutting back social media usage can have positive mental health benefits.

Another study showed that over 50% of Gen Z report feeling lonely once or twice a month, compared to 25% of baby boomers.

One viewer wanted to know: how much of an impact does social media have on mental health?

KEY FINDINGS:

"Asking people to take a 1-week break from social media can lead to significant improvements in well-being, depression, and anxiety."

"Limiting social media usage to just 10 minutes per platform per day for 3 weeks led to a clinically significant reduction in depression.

"Reducing time spent on different social media sites may differentially mediate mental health outcomes."

Our findings also address important gaps in the literature by exploring how different social media sites may be impacting different aspects of mental health. These differences align with the transdiagnostic cognitive behavioral conceptualization of social media.

Particularly, the notion that different platforms drive differential psychological outcomes based on differences in their features and affordances. For example, our results indicated that reducing time spent on Twitter and TikTok may mediate the effect abstaining has on reductions in symptoms of depression, whereas only #TikTok mediates reductions in anxiety."

📖 THE RESEARCH STUDY: Taking a One-Week Break from Social Media Improves Well-Being, Depression, and Anxiety: A Randomized Controlled Trial

https://bit.ly/3wnLyqG

https://www.newsnationnow.com/business/tech/social-medias-impact-on-mental-health-viewer-question/

PUBLISHED ARTICLE:

https://rubymediagroup.com/social-media-and-mental-health/

19 Apr, 2022

Spoke on TV

Elon Musk Twitter Takeover | Free Speech

What does Elon Musk’s Twitter buyout mean for the future of free speech and social media?

In the segment, social media expert Kris Ruby discusses:

Will Musk adhere to The Digital Service Act?
Should Trump be allowed back on Twitter?
Will Musk reverse prior trust and safety decisions?
The nuance of content moderation

https://www.youtube.com/watch?v=C5W_uLmhH44&t=29s

18 Apr, 2022

Spoke on TV

Elon Musk Hostile Takeover | Twitter | Social Media Abuse

The Twitter War Begins: An Insider Look
Social Media Strategist Kris Ruby

Centerpoint on TBN:

A nightly round up of investigative journalists

Doug McKelway Host, Former Fox News Washington correspondent
Amy Peikoff, Chief Policy Officer/ Parler
Kris Ruby, CEO/ Ruby Media Group

How social media companies address online harassment (hint: they don't)

Elon Musk is right that Twitter needs to be transformed. But every social media company needs to be transformed. In addition to transformation of free speech- big tech needs to fundamentally transform how they handle issues of social media harassment and cyber stalking. The companies are not equipped to deal with this and the reporting mechanisms in place for it are extremely out of date and also dangerous.

Additionally, the people who are handling these reports are not trained on how to spot signs of abuse when it is reported- which can put a victim at greater danger. Employees at big tech companies are often on the frontlines of reports of criminal activity/ stalking / harassment and are ill equipped to deal with it.

The national conversation focuses entirely around free speech that we fail to discuss the very serious issues women face that also matter. These employees are being tasked with handling inquiries that trained psychiatrists or law officers would handle and when they fail to miss the warning signs- it can result in death.

These are life or death decisions made by corporate employees - if Elon Musk buys Twitter- prioritizing this is serious- because the role of social media isn’t going away any time soon- and we must equip people on the frontlines of digital warfare with the tools they need to do their job- whatever that may entail.

https://www.youtube.com/watch?v=GGMp_CWjsDA&t=23s

08 Apr, 2022

Passed a certification

Frase-Certified Content Creator Certification on AI/SEO writing

Added to the SEO Writer Directory

The Writer Directory includes Frase Certified Experts who have passed Frase’s Official Certification.

https://bit.ly/3bUQ5Lm

18 Mar, 2022

Published an article

Polywork: How I Use Polywork as A Public Relations Leader by Kris Ruby

PR Tip: Turn Your Polywork profile into a PR no code press kit.

💡No-code tools make it easier than ever to share your career wins- including press mentions, too!

Polywork can be used as an electronic press kit (EPK).

Share interview highlights, key takeaways and:

⚡️Quotables

⚡️Sound bites

⚡️Transcripts

⚡️Resources

⭐️ Old-school EPKs traditionally focused on follower count, bio, headshots and media mentions.

🔥The press kit of the future is not static. It should continuously evolve as you evolve in your career.

https://blog.polywork.com/polywork-for-a-public-relations-leader/

10 Mar, 2022

Published an article

Crypto Marketing and Public Relations Strategies

A CMOs ultimate guide to crypto, blockchain, and Web3

Insider PR Tips and growth hacks on brand marketing, crypto, and publicity in Web3

In this article, you will learn:

How to make sense of bitcoin, cryptocurrency, and blockchain marketing for your business.
Metaverse Marketing: Promoting your brand to the biggest names in Web3.
How companies should prepare for digital transformation.
How to keep your brand relevant in Web3.
Crypto Marketing best practices.

https://rubymediagroup.com/cryptocurrency-marketing-public-relations/

03 Mar, 2022

Featured in an article

TechCrunch: Create a social media punch list for cryptocurrency marketing

"It is not about shilling projects — it is about understanding how these projects play a role in a brand’s larger corporate identity in web3."

-Kris Ruby, CEO of Ruby Media Group

https://techcrunch.com/2022/02/10/create-a-social-media-punch-list-for-cryptocurrency-marketing/

25 Jan, 2022

Featured in an article

STARTER STORY:

Entrepreneur Kris Ruby On Starting A Public Relations Agency

Some Highlights from the Interview:

PR Tips for Entrepreneurs to get Publicity

Debunking the myth: All PR is good PR. False.

Creating a PR Agency of the Future & investing in digital transformation, technology & AI

An inside look at our agencies tech stack + our favorite SaaS business tools

IP Rights Assignment and Ownership + Content Marketing Legal Tips

Invest in a corporate trademark.
Copyright your content and digital assets using Blockchain to get an early adopter ranking advantage.
Who owns the copyright of the content created? Is there a transfer of ownership? Commercial usage or personal? A fee for derivative work of the creation? Licensing rights? Royalties? Residuals? Clearly state this.

Navigating Cancel Culture on Social Media: How to navigate libel, slander, and tortious interference on social audio.

"The more you understand the law, the more you can reinforce the law. Compliance will keep you out of trouble."

SEO Tips: Why getting organic visibility is not the same as maintaining your organic search engine visibility.

"Getting found is not the same as staying found. One is a 6-month project; the other is a lifetime commitment to winning on SERPS."

2021

30 Dec, 2021

Talked about crypto

⚡️Hosted an AMA in the SaaS Founders Twitter Community with Patrick Larsen CEO of ZenLedger

🔥Topic: Crypto Taxes

Read the full AMA thread here in SaaS Founders Twitter

Key Takeaways from Patrick:

"If you are mining crypto, your hardware and electricity costs are tax deductible. Transaction fees are added to cost basis (gas), reducing your tax liability."

"Crypto is just a payment layer so buying crypto domains is a legitimate business expense."

"If you are going to have business operations in crypto you should create brand new business accounts and fund them with fiat from the business bank account first."

General tax optimization strategies:

Keep good records
Minimize transactions and capital events (selling, trading)
Long/short term capital gains, tax loss harvesting to reduce tax liability
Use crypto tax software to keep it all straight

Go crypto native.

If you just bolt on then you don't control the token and there probably isn't 100% alignment. The team isn't there to execute. The economics aren't there.
ENS- eth domain names. Drop a governance token. So they were SaaS but also crypto native.
Lolli- BTC rewards for shopping.

Here is a special affiliate link for members of our community to buy Zen Ledger

I am not a tax professional and you should always consult your CPA. The AMA in this thread is not financial advice. Consult a crypto savvy accountant for tax advice.

*This post contains affiliate links for products I use and recommend to clients.

22 Dec, 2021

Recorded a podcast

THE SUCCESS STORY PODCAST INTERVIEW:

Building an Agency, Mastering Social Media & Getting PR

https://www.youtube.com/watch?v=gcnRvJ73kag

https://pod.co/success-story/kris-ruby-ceo-of-ruby-media-building-a-competitive-relevant-and-profitable-agency

In the interview we discuss:

What does a PR agency do for brands?
Digital PR KPIs.
How to develop newsworthy pitch angles.
The art of PR and getting media coverage.
How to figure out what brands you should work with.
Why aren’t creators valued as much as they should be?
Can you pay in exposure? Hint: No!
The importance of an ever evolving company story.

20 Dec, 2021

SaaS Founders: Twitter Community

Launching Twitter Community

Launched the first Twitter Community for Saas Founders & Entrepreneurs

Part of the Twitter Community pilot in Beta. Community creation access.

Created an invite-only community for enterprise-SaaS Execs, Founders, Crypto Visionaries & Web3 builders.

30 Nov, 2021

Published an article

Artificial Intelligence in Marketing:

GPT-3, AI Writing & PR Tools

✍🏻 AI copy tools can also help you generate additional search traffic with robust AI-generated content that would otherwise cost thousands of dollars in Google Ads.

In this article on the use of artificial intelligence and machine learning in digital marketing and PR, I cover:

Can Artificial Intelligence Help Your Brand Marketing?
How is AI used in B2B Marketing?
How can you create an AI PR & Marketing Strategy for your business?
The best AI copywriting tools
How to generate marketing, advertising & PR content with AI
The ethical implications of using GPT-3 in Public Relations query writing

https://rubymediagroup.com/artificial-intelligence-marketing/

19 Oct, 2021

Hosted on Twitter Spaces

Hosted a weekly Twitter Spaces show called SEO, Content Marketing & Digital PR

SEO

Outbound Links to Authority Sites. Outbound links are the fabric of artificial neural networks which is what Google Brain is built on.

CONTENT MARKETING

Image SEO: How to Optimize Images for Organic Search. Why image SEO is a critical component for every B2B content marketing strategy.

PR Knowledge Panel Discussion. The process of claiming your panel. How to increase the likelihood of getting a personal knowledge panel on Google.

05 Oct, 2021

Hosted on Twitter Spaces

📣 Launched a weekly Twitter Spaces on SEO, Content Marketing and Digital PR. 📣

Today we discussed:

GOOGLE INDEXING TIKTOK VIDEOS

Google seeks search deals for TikTok and Instagram ads. What does this mean for your SEO strategy? Garrett & Colt discussed the impact of Google potentially indexing TikTok and Instagram and the SEO implications for your brand.

THE FUTURE OF CONTENT

Content Marketing World Recap. The top 10 content marketing trends from Content Marketing World every marketer needs to know. Jeff Coyle discussed the trends he saw, specifically the growing role of media production in-house for brands.

CRYPTO & DECENTRALIZED DOMAINS

Should SEO’s encourage clients to purchase .eth domains? Why is a .X domain worth so much more than a .coin domain? What is the SEO opportunity in crypto?

Interested in SEO, Content Marketing or Digital PR?

Tune in weekly to our SEO Twitter Spaces room.

When: Every Tuesday

Time: 12pm-1pm ET

Where: Twitter Spaces

How to join: Follow the hosts.

When the room is live, click the space at the top of your feed.

CO HOSTS

Jeff Coyle, Co Founder, MarketMuse @Jeffrey_coyle/ @marketmuseCo

Kris Ruby, CEO of Ruby Media Group @sparklingruby/ @rubymediagroup

Follow @sparklingruby to see the room.

09 Sep, 2021

Featured in an article

Social audio

The Latest Social Media Trends Every Business Needs To Know

What are some of the latest trends in B2B social media?

SOCIAL AUDIO. From Clubhouse to Spotify Greenroom, Facebook Live Audio Rooms and Twitter Spaces, everyone is vying for the digital mic.

Understanding how to build a brand on social audio platforms will be a critical step for every business. But moderating and hosting a social audio room is only one part of the marketing mix.

The key to a digital media strategy that incorporates PR and SEO is to create social audio content that can be recorded, reused, and repurposed in other media channels.

**

Social Audio: Your Secret Weapon For Social Media Success

If you're not on voice-chat social media, you may miss out on a critical opportunity for additional PR exposure.

Social audio platforms like Twitter Spaces can be a great way to connect with clients and create new media personalities.

Ruby Media Group has expertise in building authority and brands for executives and c-suite leaders. By leveraging our media relationships and booking prowess, we know how to create a stellar show on social audio with you as the star.

Our award-winning digital PR agency makes it easy for corporate clients to connect with media influencers, reducing the amount of planning required on your end.

By leveraging our public relations strategies, RMGs clients have been interviewed by tier-1 news personalities on Twitter Spaces. We create content that converts from talent booking to show production and SEO-optimized show notes for search engine visibility.

Book a discovery call today.

https://westchestermagazine.com/life-style/business/social-media-tips-post-pandemic/

22 Aug, 2021

Spoke on Clubhouse

SEO: The State of AI + Search
Agency Automators
Speaker on AI + PR applications in News 🗞

In this room we discussed:

Artificial Intelligence & The Future of Public Relations

The top AI copywriting tools (my tech stack)

Machine learning, AI, NLG in SEO

How Blockchain technology copyright protection tools like WordProof will impact the future of news and increase trust and transparency for publishers

Artificial Intelligence (AI) Public Relations + SEO

How to use SEO AI tools as part of your Digital PR strategy to secure media coverage

https://twitter.com/edwardmiller/status/1429525888715038723?s=21

09 Aug, 2021

Joined cohort

Joined the Antler Launch Academy 5-week cohort created by Antler VC 🚀

https://bit.ly/3jVcRTl

09 Aug, 2021

Published an article

SEO and Digital Public Relations: Content Marketing Tips (Masterclass)

Learn the secret to optimizing earned media and publicity in your content marketing strategy.

In this article, you will learn:

The top 10 mistakes to avoid when promoting media coverage and why these mistakes can hurt your content marketing strategy and tank your rankings (plus: how to fix it with actionable solutions)
How to enhance the longevity of earned media coverage for organic media exposure to ensure long-term domain impact of earned media
How to incorporate press mentions into your content strategy to amplify your content
The secret behind unused media interview answers to propel your content marketing strategy forward
PR best practices for content marketing: avoid these mistakes
How to create long-form content out of media coverage topics and podcast interviews

https://rubymediagroup.com/seo-public-relations/

09 Aug, 2021

Taught a webinar

Brand Activism

Topic: PR Brand Activism

The intersection of brand activism, personal branding and corporate brand marketing.

What is brand activism?
Conscious Consumerism & Future-Proofing your Brand
Social Change, Corporate Social Responsibility and Advocacy PR

READ:

Brand Activism | Should brands take a stand on social justice issues?

https://www.youtube.com/watch?v=JzGzNH-e_gc

09 Aug, 2021

Taught a webinar

Boston University Alumni Association:

Topic: Public Relations for Doctors & Lawyers.

During this webinar, Ruby Media Group CEO & Public Relations Expert Kris Ruby will teach you how to become a medical and legal expert in the media. Learn how to develop your personal brand from a seasoned media strategist with over a decade of experience securing national press coverage for clients in TV, podcasts, magazines, newspapers and more!

Watch this webinar by Kris Ruby of Ruby Media Group to learn Medical Marketing Tips, Tricks and PR Strategies to take your private practice to the next level.

Kris Ruby (COM'09), PR Expert & CEO of Ruby Media Group, will cover the following key points:

* Learn how to be positioned as a source so the media calls on you for quotes
* Learn how to earn traditional media coverage & leverage social media to get increased exposure
* Learn the ROI of digital PR Backlinks and the true value of PR for your practice

https://www.youtube.com/watch?v=q3okgRmWudQ&t=1178s

09 Aug, 2021

Taught a webinar

MarketMuse Webinar Series:

Topic: How to Drive Organic Impact with Press Content

https://www.youtube.com/watch?v=Z2lJ3wSg8Aw&t=456s

09 Aug, 2021

Conference speaker

MarketMuse Content Marketing SEO Webinar Series:

Topic: Clubhouse and Disappearing Content

https://www.youtube.com/watch?v=wjT4sN1TC7I&t=32s

09 Aug, 2021

Conference speaker

Spoke at MarketMuse CSC Live

Topic: How to Turn Press and Media Coverage Into Content That Ranks

E-A-T is an important part of any digital PR or SEO strategy today if you want to get found on search engines. But how can your PR team help you increase your E-A-T? The truth is, not all authority is built online first. In this interactive session, Kris Ruby, CEO of Ruby Media Group, will walk you through how to build your brand offline and translate that into digital authority to help you rank.

https://www.youtube.com/watch?v=CkDFYLZePoI&t=26s

12 May, 2021

Spoke on TV

SEO, GPT-3, AI Tips for Small Business | Cheddar News

Digital Marketing Strategist Kris Ruby joins Cheddar News to discuss the future of SEO for small businesses and the rise of AI.

Improve your position in search engine rankings with 3 tactics:

1. Build Backlinks with Digital PR. E-A-T (Expertise, Authoritativeness, and Trustworthiness) is an important ranking factor in the eyes of Google. What better way to build E-A-T than digital PR? Quote round-ups, podcast guesting and online interviews can build digital authority and backlinks to your website.

2. Use GPT-3 AI writing tools. AI writing tools can help your SEO campaign. Use GPT-3 tools to write meta descriptions for blog posts or come up with new blog topics at warp speed!

3. Historical Optimization. Update your old blog content for user intent, keywords, and rich media optimization through a process of content pruning. Optimize content for Answer Boxes, Google Auto Suggest, Related Searches & People Also Ask.

https://www.youtube.com/watch?v=duH82NKnA7w

12 Jan, 2021

Guest Post

Kris Ruby’s Clubhouse Advice for Entrepreneurs

When you are given the mic, don’t abuse the privilege. Don’t talk for the sake of talking.

We must not use social rhetoric to try to steal the stage if we haven’t earned the stage to begin with.

Sometimes those who say less often have more powerful things to say than those who speak incessantly.

Controlling the words when you do speak is what matters.

Performative entrepreneurship is not the same as real entrepreneurship. Clubhouse is filled with a culture of performative entrepreneurship; as entrepreneurs, it is our job to share both the good and bad of the lifestyle, so that we give people an accurate picture of what this truly entails.

https://blitzmetrics.com/kris-rubys-clubhouse-advice-entrepreneurs/

2020

12 Aug, 2020

Published an article

Social Media & Politics

Social media is a critical component of every political campaign to win and influence public opinion.

https://rubymediagroup.com/political-advertising-on-social-media/

29 Jul, 2020

Published an article

Cancel culture

Cancel Culture | The Playbook for Defending Your Brand

In this article on cancel culture and online reputation brand management, you will learn:

Brand Management strategies in the age of cancel culture: tips for mitigating risk
How to protect your brand from PR backlash if it is canceled
Monitor social signals of an impending crisis with social listening tools
How to build a brand in the cancel culture era of online outrage

https://rubymediagroup.com/cancel-culture-brand-management/

21 May, 2020

Published an article

Recorded a podcast

Section 230 of The Communications Decency Act

https://rubymediagroup.com/section-230-of-the-communications-decency-act/

20 May, 2020

Featured in an article

YEC Escape Fosters Entrepreneurial Community

Business Growth. Media Exposure. Women Entrepreneurs

Kris was one of the first members of YEC, which she joined shortly after starting her company. “It was 2009, the height of a recession, and I had branched out on my own when many of my peers were scrambling for employment opportunities,” she recalls. “To be a founding member of YEC made me feel that there were other people out there who were also on this similar path and entrepreneurial trajectory. That has been the greatest value of YEC for me. Connecting with a community of like-minded entrepreneurs has made the entrepreneur journey less lonely.”

Kris is a frequent national television commentator on topics ranging from politics to big-tech bias, and gives the impression of being comfortable in a crowd because she frequently appears in front of millions of viewers. However, she says that nothing could be further from the truth; she is actually highly introverted. “When I am on camera, I think about it as a one-to-one conversation between myself and the anchor,” Kris says.

https://yec.co/success-stories/entrepreneurial-community-connection-kris-ruby-yec

13 May, 2020

Featured in Muse by Clio

Talent Spotlight: Publicist Kris Ruby
Muse: Your daily creative inspiration.

I am a publicist who believes the best way to build a brand is through a holistic approach to Public Relations that includes three pillars:

Content Marketing
Media Relations
Social Media

Creative philosophy or approach

My philosophy on brand building is that the person behind the brand is the best way to build a brand. Too often, marketers focus on the business: the new product launches or press releases. They forget that its the people behind the business that make the business, and that is who the public and the media is most interested in learning more about.

Through thought leadership marketing, we focus on building the brand of the business owner to get more press for the business, not the other way around. I also take a reactive vs. proactive approach to PR which always yields a higher success rate because I give reporters sources for stories they are actually working on in real-time.

TALENT

Muse Recruits: Daily Profiles of Creatives for Hire

"Muse Recruits" is an initiative to highlight talented creative professionals

https://musebycl.io/talent/kris-ruby

15 Mar, 2020

Published an article

ADWEEK: How To Survive A Brand Quarantine

https://www.adweek.com/brand-marketing/how-to-survive-a-brand-quarantine-during-coronavirus/

05 Feb, 2020

Published an article

Social Media Influencer Marketing:
How to Work With Instagram Influencers to Grow Your Brand

*New* content added

RISKS AND REWARDS OF INFLUENCER MARKETING

What are the risks of being an influencer?

Becoming an influencer starts with knowing who you want to influence and why you are the best person to be influential to that audience. Just because you want to be an influencer, doesn’t mean you should be one, or that you are the best person to influence others.

Too often, people focus on the output- followers, like count, brand deals, instead of what it takes to get there, and how that will influence your life. The decision to become an influencer isn’t one to be taken lightly.

Influence comes with added legal costs, exposure, liability, and risks. If you are risk-averse, think carefully before making this decision. Disappearing from the Internet is not as easy as you think, and once you make this decision to become an influencer it is very hard to go back.

Simply put, your life will never be the same again. Life in the public eye is not the same as life in private.

We fail an entire generation by not educating them on the inherent risks and responsibilities that come with the power to influence others. Being a social media influencer can take a tremendous toll on your mental health, and can also lead to social media harassment as well.

DISADVANTAGES OF INFLUENCER MARKETING:

What is the danger of becoming an influencer?

CONS

Reputational Risks
Added professional liability risks (cost of insurance)
Legal risks (slander/defamation/libel)
Exposure to public scrutiny/ scandal
Loss of privacy
Ethical conflicts of interests
Put your family in the public eye (even if they don’t want to be) which makes them a target
Amplification of PR problems & increase in crisis PR

https://rubymediagroup.com/social-media-instagram-influencer-marketing-work-with-instagram-influencers-grow-brand/

05 Feb, 2020

Published an article

LinkedIn Live

Recorded a podcast

Thought Leadership Marketing: How to Raise Your Media Profile as a CEO

Why is your personal brand important and how can a thought leadership marketing strategy help you create new business development opportunities?

Corporate Brand Building In The Digital Era

Read this article to learn:

Business press releases: Still necessary or a waste of time?
How to develop an executive visibility plan
CEO thought leadership marketing 101
How to increase thought leadership marketing as a CEO
How to build your brand through digital PR
How to create a thought leadership program
Social media thought leadership best practices

https://rubymediagroup.com/thought-leadership-marketing-strategy-for-ceos/

09 Jan, 2020

Published an article

Recorded a podcast

B2B Public Relations: How to Develop a PR Plan & get media exposure for your company

Read the article to learn:

The best way to approach setting up a PR plan that drives B2B and healthcare marketing results
Where a healthcare PR plan fits into your broader B2B marketing strategy
How to make sure your PR strategy succeeds with defined KPI’s & ROI
PR plan templates to track and monitor the progress of your campaign
The 5 ways to ensure your PR plan enhances your brand positioning
How to reach your target audience through PR in digital platforms
How to maximize SEO value from PR related content and media coverage
Why personal branding is critical to getting your future partners and audience to pay attention to your business and practice
The significance of video in your PR plan and strategy

https://rubymediagroup.com/b2b-marketing-pr-strategy/

01 Jan, 2020

Published an article

Pitch Perfect: Pitching the Media

How to get Media & Press Coverage for your business

Secrets, strategies, and tools from a PR Insider to help you get maximum media exposure

In this article you will learn:

Media Pitching Tips

What makes a good PR pitch?

How do you effectively pitch the media?

10 tips to maximize your chance of scoring top-tier press coverage.

https://rubymediagroup.com/pitch-perfect-pitching-media/

2019

10 Nov, 2019

Recorded a podcast

Public Relations Podcast: Inbound PR Success

In this podcast, you will learn the answers to your most pressing questions about PR and inbound marketing including:

What is inbound public relations?
The difference between PR and media relations.
How we built a client’s Domain Authority to 32 only using PR (and no paid advertising!)
Why media coverage success rates are significantly higher when you practice reactive PR
Why Twitter is critical for your public relations strategy
PR for brand building vs. PR for SEO
Why content marketing and Inbound marketing must work together for a successful Inbound PR strategy.
What makes a story newsworthy?
Launching a PR campaign: How to get started with PR for your business
How to prepare for a media interview and handle the tough questions.
How to know which PR opportunities are worth responding to.
Why digital PR is your secret weapon for increasing E-A-T on Google
What you should expect from a PR firm
What you should look for when hiring a PR firm.
When is the best time to hire a PR agency?

Listen to the podcast to learn more about public relations and how you can use it as part of your inbound marketing strategy.

https://rubymediagroup.com/public-relations-podcast-inbound-pr-success/

16 Oct, 2019

Published an article

Spoke on TV

Traditional Marketing Vs. Digital Marketing

In a digitally-dominated world, why do you think some traditional marketing techniques still hold value and relevance?

It’s not as much of a digital-dominated world as you think. Not everyone is a digital native and for some parts of the marketing puzzle, traditional marketing channels pull a stronger ROI and reach a better audience.

The power of digital marketing is the power to go very narrow — targeting with a level of sophistication we’ve never had before until now.

How have traditional media outlets and publications figured out ways to reach new markets and consumers?

The most important question is not how traditional publications can reach new markets but, instead, if they can make it profitable.

The main problem with the publishing industry is that it existed on lightly targeted advertising, and now marketers want more narrow targeting.

A full-page ad in The Wall Street Journal can cost a quarter of a million dollars for one ad.

Or you could spend a tenth of that and carefully reach only those people who were actually potential buyers of your product or service. It’s a no-brainer.

In some ways, big print ads are becoming what PR used to be — a signaling device that tells people a company is established and legitimate.

https://rubymediagroup.com/traditional-marketing-vs-digital-marketing/

02 Oct, 2019

Won an award

Women in PR Publicist of The Week 🏆

https://rubymediagroup.com/women-in-public-relations/

14 Sep, 2019

Spoke on TV

Published an article

Corporate Social Responsibility, PR and the Rise of CEO Activism

In a recent segment on Fox Business, branding strategist Kris Ruby, CEO of Ruby Media Group, discussed:

How CEOs and their companies can ‘do good’ in the court of public opinion
Is CEO political activism fair to shareholders?
Is corporate social responsibility a great PR strategy? Or will it lead to long-term economic failure?
If it does lead to loss of profit, is it worth it because CEO’s are giving back to society on a larger level?

Every brand is taking a political stand these days on social media. But is it a mistake? Can it cost you profitability in the long run?

Taking a political stand as a CEO used to be considered a public relations “no.” Now, it appears almost every Corporate Executive is changing their tune on this old adage.

When did things change and why?

What can we attribute to the rise of CEO activism?

https://rubymediagroup.com/corporate-social-responsibility-pr-ceo-activism/

10 Sep, 2019

Published an article

Spoke on TV

Political Bias: How Google’s Quality Raters’ Guidelines Impact SERPS
The Politics Of AI & Machine Learning

In this article, I discuss the following:

Is there political bias in how Google displays search results?
Does political bias impact ranking recommendations in search queries on Google?
Are search resulted altered or manipulated during political elections?
Does Google provide access to information regardless of a political viewpoint?
Does Google rerank or change search engine results?
Does Google Censor search engine results?
Is Google’s search engine biased?
Does big tech discriminate against right-leaning media outlets and employees?
Does Google promote or demote content that is considered controversial or labeled as a conspiracy theory?

If you hire a search marketing firm, it is important to work with someone who is rooting for you to succeed in search.

Someone who disagrees with your beliefs may subconsciously sabotage the visibility of your search results.

As publicists and search engine marketers, our job is to help people find and discover you. The person you hire should want to help you achieve that mission.

Someone who doesn’t want you found may want you buried in SEPRS.

A search engine marketer can either raise your visibility or destroy it by burying it in SERPs.

Choose wisely.

https://rubymediagroup.com/google-political-bias-quality-raters-guidelines/

28 Aug, 2019

Featured in an article

BUSINESS COLLECTIVE: MEET KRIS RUBY

“Be transparent from the beginning, even if that means losing potential business.”

What’s ONE thing you recommend ALL aspiring or current entrepreneurs do right now to take their biz to the next level?

Invest in SEO training. One of the areas we’re great at is consistently putting out strong, helpful content on our blog. However, writing great content is not useful if it isn’t optimized with proper keywords and terms that prospects are using to find companies in your vertical.

It’s worth it to at least understand the basics of SEO so you can think about incorporating these keywords into your content before you start promoting your company.

There are a lot of missed PR opportunities for entrepreneurs who don’t understand the correlation between PR and SEO. For example, a press placement on your company website is great to have, but it would be even better if there was a backlink back to your site with optimized alt text.

https://businesscollective.com/kris-ruby-ruby-media-group/index.html

14 Aug, 2019

Won an award

IZEA: Top Women in Digital Marketing

In the past, men often dominated the marketing industry. But the digital marketing world levels the playing field. Female dynamos have worked with mega brands. They’ve pioneered and developed global content and campaigns. They’re entrepreneurs, they’re marketing and media strategists and many are Internet veterans.

We’ve made a list of the top women making waves in digital marketing.

https://izea.com/2019/08/07/digital-marketing/

11 Jun, 2019

Recorded a podcast

How to Build Your Medical Practice with Public Relations and Media Exposure

The publicity secrets behind TV doctors

How to use media to build your practice

Google is the virtual storefront for so many medical practices today. PR enables you to get found for keywords, build backlinks and build your domain authority.

If you care about getting found on search, PR is extremely important to be doing for your medical practice.

How do you build E-A-T?

One of the best ways to build your authority is through earned media and public relations. It’s not just enough for someone to stay you are a top doctor. You need other people in media outlets to say you are a top doctor.

Kris is the CEO of Ruby Media Group and Medical Practice PR, an award-winning medical public relations agency that helps doctors leverage the power of digital PR to increase media exposure for their practice. In this episode on medical public relations, she unpacks the “why” and the “how” of getting media appearances.

https://www.thescopeofpractice.com/podcast-episode-32-how-to-build-your-medical-practice-with-public-relations-and-media-exposure-with-pr-strategist-kris-ruby/

21 Jan, 2019

Published an article

Media Relations Guide

A Publicists Ultimate Guide to Strategic Media Relations

In The Ultimate Guide to Media Relations, you will learn:

How the media works
What the role of a PR firm is
Client responsibilities when a PR firm is retained
How to work with your PR firm to get the best campaign traction
Media relations best practices
Media Relations etiquette
The importance of media relations in every marketing communications plan
What is the difference between PR and Media Relations?

https://rubymediagroup.com/media-relations-guide/

2018

16 May, 2018

Featured in an article

IDEAMENSCH: Meet Kris Ruby

Key learnings:

Adapt to the business challenges a client has and offer them PR/Marketing solutions around their pain points.
Ego driven PR is not a business strategy. Data driven PR tied to metrics, goals and clear objectives is.
Results trump location. If you are good at what you can do, you can do it from anywhere. Don’t get sucked into believing you need to start out in the most expensive market in order to make an impact. You don’t.
The tactics you choose to deploy may change, but the fundamental business need to do it will not.
Educate yourself on the value of things you need for your business instead of depending on vendors to do that for you. A publicist can execute a PR plan for you, but it is not their job to continually explain the value of PR and why it’s so important for you to have it. The more time they spend doing this, the less time they are spending pitching you to media outlets. Your words/emails/requests all have a price attached to them and all convert to billable hours. Choose wisely.
If you hire a pro, let them do what they do best and for the most part, stay out of their way. People do great work for people who treat them well. Empower your consultants with trust and respect and you will be amazed at the level of work produced.
Properly vet prospects up front and qualify the buyer. Ask critical questions. Has someone already gone through 6 PR agencies prior to working with you? What was the retention rate at each firm? Do they have a list of complaints on why every other firm didn’t meet their public relations needs? If so, do you really think you are likely to meet their expectations? Stop trying to be the hero and win every piece of business.
Pay attention to sales red flags and spend more time qualifying up front before agreeing to terms that are not profitable for your business or mental health.

https://ideamensch.com/kris-ruby/

14 Feb, 2018

Featured in an article

The Role of a Publicist in Journalism and How They Help Writers, Too

"In this five-part series, we navigate the importance of publicity in content creation, and illustrate how these two powerhouses can better work together to create captivating, timely and impactful stories. In part one, we discuss the role of a publicist and how they benefit writers and publications."

Considering many freelance journalists write dozens of stories per month, managing all of the moving parts requires self-discipline, creativity, flexibility — and the help of a reputable publicist. As entrepreneur, founder, president and publicist Kris Ruby explains, a PR professional who knows their stuff makes the job of a journalist easier. And in the best of situations, actually further a writer’s career by providing resources that elevate their work.

They speak the language of deliverables, urgency and access.

“Publicists speak the same language as journalists more-so than clients, so they understand the sense of urgency that comes with deadlines and filing stories and are able to give them what they need fast,” she continues.

“A good publicist can also provide access to interviews with certain clients that may otherwise be hard to reach. If the interview is great, it can help a journalist’s career because they are the ones who landed the interview and wrote it the story. Publicists provide access, and journalists provide the stories that the public relies on. The two must work hand in hand.”

https://www.clearvoice.com/blog/role-of-a-publicist-in-journalism-helping-writers/

2017

26 Oct, 2017

Featured in an article

“PR Agencies That Only Offer Traditional Public Relations Will Soon Become Obsolete” PR Insider Tips With Kris Ruby

https://link.medium.com/YIMKZ8t8Zib

10 Oct, 2017

Published an article

FORBES: 10 Ways You're Sabotaging Your Chance Of Media Coverage

Set up Google alerts for your industry so that you are always well-versed to provide commentary on breaking news.

https://bit.ly/3ggJpWR

08 Jan, 2017

Published an article

OBSERVER: Top 10 Signs You Shouldn’t Hire a Publicist

PR is like a sport. It requires patience, dedication, and practice.

https://observer.com/2017/01/ten-signs-you-should-not-hire-publicist/

2016

10 Nov, 2016

Taught a webinar

BU Alumni Association: How to Leverage Social Media to Develop a Personal Brand & Increase Media Exposure

Do you recognize the need to establish a personal brand, yet are unsure how to do so? During this webinar, Ruby Media Group CEO & Social Media Expert Kris Ruby will teach you the top 5 ways to leverage social media and digital PR to build a brand to stand out from your competitors.

Presented by Kris Ruby (COM'09) of Ruby Media Group

https://www.youtube.com/watch?v=34aL5kkTqU8&t=1s

05 Jan, 2016

Starred in a TV show

Starred in a BRAVO TV show 🌟

https://www.bravotv.com/people/kristen-ruby

03 Jan, 2016

Starred in a TV show

💫 Starred in a BRAVO TV show

https://www.bravotv.com/people/kristen-ruby

2015

17 Jul, 2015

Featured in an article

Branding expert Kris Ruby on sharing the spotlight

"Kris Ruby is no stranger to taking center stage. After one of her blog posts about social media sparked the interest of a reporter, Ruby became a frequent commentator for FOX News, CNBC, and Good Morning America. While her public persona is all the rage, Ruby’s number one goal is helping others bring their brands to the spotlight."

What are some important aspects of self-branding and promoting?

Ruby: Keep your messaging consistent and differentiate yourself as a subject matter in one niche area.

Become the media’s “go-to” source on all things related to that niche.

https://www.wework.com/ideas/community-stories/member-spotlight/branding-expert-kris-ruby-on-sharing-the-spotlight

30 Jun, 2015

Registered a trademark

Federal trademark with USPTO

RubyMediaGroup™ is a registered trademark.

Services | IC 035. US 100 101 102. G & S: Advertising, marketing and promotion services; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Public relations; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions. FIRST USE: 20091216. FIRST USE IN COMMERCE: 20091216

13 May, 2015

YEC Founding Member

YEC Founding Member

2014

15 May, 2014

Published an article

Media Interview Training Tips for CEOs

Media coverage influences public opinion. If you have the opportunity to influence public opinion and shape the narrative, don’t blow it.

The goal of media training is to prepare you for on-camera interviews. In a breaking news environment, you have to be ready on a moment’s notice, and the story can shift rapidly.

How do I give a good TV interview?

Create 3 key messages you want to convey.
Speak in sound bites.
Do not use jargon.
Study “off-topic” or periphery questions to the main topic.
Do not self-promote.
Study your talking points.
Have high energy and match the energy of the host/ anchor.
Create a media interview tip sheet and study it before the interview.
Be mindful of your facial expression.
Keep eye contact with the camera.

Many CEOs and Executives sabotage media interviews because they do not take the time to prepare. Knowing how to converse with journalists and impress the audience is critical.

Most people make the mistake of trying to impress an anchor, but a booker or producer makes guest decisions, not the anchor. Therefore, it is critical to be nice to everyone you interact with from start to finish in the TV booking process.

https://rubymediagroup.com/interview-tips/

2013

17 Dec, 2013

Published an article

FORBES: 6 Steps To Get Booked on National TV 📺

https://www.forbes.com/sites/yec/2013/12/26/six-steps-to-get-booked-on-national-television/

2010

11 Aug, 2010

Won an award

40 Under 40 Award Winner 🥇

"Modeled after the national business recognition program “Forty under Forty,” Rising Stars – Westchester’s 40 under 40 pays tribute to individuals in Westchester who are making their mark in their chosen profession at a young age. This innovative program is specifically designed to acknowledge individuals under the age of 40 who surpass expectations, raise the bar and set new standards for success."

2009

01 Jun, 2009

Graduated college

Graduated from Boston University College of Communication (COM 09) 🥳