Captured this image at Trona Pinnacles in the desert region of California for the #CaliforniaWild marketing and social media campaign with Visit California and the ATTA covering California's eight rural regions. Content was published on my owned site, all social media networks including Instagram and a microsite owned and run by ATTA's 'Adventure Travel' brand. The campaign generated 308 posts with 1,802,931 impressions, a reach of 1,063,218 over a total of 107,038 engagements [comments/likes/shares].

Regions Covered:
Shasta Cascade
North Coast
Central Valley
Gold Country
High Sierras
Deserts
Central Coast
Inland Empire