Executed a Multi Channel Marketing Plan
After a trip to Maine functioning both as talent and project manager + driver I spent a year publishing content to my own sites, brand sites and social media for GLP Films and our clients which were three tourism regions in the state of Maine: the Midcoast, Lakes and Mountains and Portland/Freeport. On the ground day to day, in addition to being the driver and talent, I also supervised our 5-person creative team and was the liaison with our clients in each region and the GLP crew back at the head office. Once the discovery and filming concluded, I spent the next year publishing content and supporting content being published on partner channels all over the web and on all major social networks. We initially used the hashtag #UnscriptedMaine and switched to #ExploreMaine as we were forced to pivot the content a bit during COVID to focus on the idea that people could explore Maine again in the future when it was safe and from home virtually through the content we posted. My posts about the campaign on my owned channel are at It's a Maine Thing, The Women You Should Meet in Maine's MidCoast, Exploration and Invention Exemplify Maine's Lakes and Mountains and Get to Know the Portland of the East Coast