JP Johl, is the founder and CEO of AdTribute, an independently owned ROI-obsessed marketing agency specializing in performance marketing and full-service media planning. With over 11 years of digital marketing and advertising experience, JP is a seasoned marketing professional with vast experience in brand launches, paid media campaigns, mobile user acquisition, social media management, and growth hacking.

As a marketing professional, JP helps both startups and established brands develop and execute scalable paid media strategies. He has worked with companies such as Uber, Lyft, Macy’s, PG&E, Camelbak, Universal Music Group, Sony Music, Procter & Gamble, McDonald's, Ulta, Wish, Chevy, and Nissan, to name a few. JP is a regular guest lecturer at The University of San Francisco, a General Assembly Instructor, and a frequent keynote speaker.

Beyond marketing, JP is a 4th generation farmer and former bull rider who is passionate about social and charitable causes. Having started his marketing journey in the nonprofit space, JP enjoys volunteering his expertise to nonprofits and other social good organizations.

JP holds a Bachelor of Arts Degree in Advertising from The University of San Francisco and currently lives in San Francisco.