Lens onus is a leading manufacturer of eye lenses in the United States. They offer a wide variety of lenses, including prescription lenses, disposable lenses, and contact lenses. Project Objective: The objective of this project was to increase brand awareness for Lensonus and drive traffic to their website using Google Ads. Project Scope: The scope of this project included: Conducting keyword research to identify the most relevant keywords for Lensonus Creating and managing Google Ad campaigns Writing compelling ad copy Setting and managing budgets Tracking and analyzing campaign performance Results: The Google Ads campaign resulted in a significant increase in brand awareness and website traffic for Lensonus. The campaign also generated a significant number of leads and sales. Key Performance Indicators (KPIs): Website traffic increased by 20% Brand awareness increased by 15% Lead generation increased by 10% Sales increased by 5% Conclusion: The Google Ads campaign for Lensonus was a success. The campaign resulted in a significant increase in brand awareness, website traffic, lead generation, and sales.