Was looking at some old notes I took from Force Management training back in the day.

The same key principles we learned in this popular sales training still hold very true today.

When you are in ‘Command of the Message,’ it means you can effectively articulate the answers to these 4 essential questions for your customer:

1. What problem do you solve?
2. How specifically do you solve that problem?
3. How do you solve it differently or better than anyone else?
4. Where have you done it before?

#salestips