Our understanding of color feels like a universal truth of our lived experience - if you ask someone to name the colors of the rainbow, you can probably guess their response.
In reality, our understanding of color is shaped by our lived experience - cultural, historical, contextual, and even physiological factors make the way we see and feel color a very personal experience.
Sound interesting? Let's talk about it.
https://mikebifulco.com/newsletter/color-context-and-product-design