Tiny Improvements Newsletter: How we talk about our things

This dispatch of Tiny Improvements discusses how Apple uses language to create an emotional connection to their products, and how we use language culturally to create and manipulate expectations. I also recommend some of my favorite language-and-linguistics-related things. 

Check it out, and if you like what you read, I'd love it if you subscribed!

https://mikebifulco.com/newsletter/use-of-language-and-intent