Little more than a decade after its foundation as Tokyo Tsushin Kogyo (TTK) in Tokyo, a young and growing Japanese company in the post-war days made its move out into the world. Co-founder Akio Morita initiated the company renaming itself to Sony in 1958 to make it more recognizable to the international market. It was a time when the term Made in Japan was still widely seen as a mark of cheap and poor quality products rather than one of reliable technology. The latter however, was the kind of image Morita set out to achieve for Sony and Japan...
東京通信工業株式会社（TKK）設立10数年後、戦後間もなくして出来たまだ新しい成長企業は世界をマーケットとすべく動き始めた。国際市場で認識されやすくするため、共同創立者の盛田昭夫は社名をSONYとすることを提案し1958年に改名された。当時、世界では日本製は「安かろう悪かろう」とされ、信頼性のある機器とはほど遠いイメージしか持たれていなかった。信頼性の高い機器、それは盛田にとってソニーと日本の目標とするイメージであった...
Published by: SJCC
Switzerland and Japan 1864-2014: 150 Years of Official Relations: Anniversary Yearbook 2014 ・ スイス・日本国交樹立150周年記念年鑑
May 02, 2014