We recently launched a new consulting product for Python and Django teams to help them get started with automated testing.
There are lots of feelings and situations that get in the way of testing and it feels like there isn't any value until you have 90+% coverage that might take you 12-18 months of concerted effort.
This isn't actually the case, but it feels that way to many. It's actually the opposite, your entire project will move MUCH faster WITH tests than WITHOUT tests, yet nearly a third of teams do zero automated testing.
This product aims to help fix that in a single one or two week engagement. You can find out more here http://www.revsys.com/teststart/