I sometimes find myself in a conversation with a new client that doesn't know how to translate what value they bring to their market to their prospects, and sometimes that is because it may be an emerging market.
Check out this article and let me know if it has added some value.
Thanks, Fam.
https://martal.ca/lead-gen-in-new-and-emerging-markets-6-brilliant-strategies-to-get-started-with-lead-generation/