On August 18th, Bunnings Australia & MATES in Construction launched the co-branded limited edition Hoodie, which we created. This will sell out!
What this shows is the influence a retailer can hold to do good. The combination of the retailer wielding it's consumer insights with a good cause drives the demand and builds brand love and social awareness.
MATES is dedicated to improving mental health support and reducing suicide rates in Australia’s building and construction industry. Funds raised from the sale of the hoodies will go directly towards on-site training and support resources for construction workers.
To find out more about the campaign or the meaningful work that MATES do, please visit https://lnkd.in/gzJGMhBE
#matesinconstruction #novelli #bunnings #bunningshoodie #charity #awareness #dogood #mentalhealth
