- Optimized campaign performance by strategically selecting, prioritizing, and refining keywords, while effectively allocating budgets to maximize ROI.
- Interpreted vanity metrics like impressions and clicks, using KPIs to evaluate campaign value, and prioritized metrics to enhance decision-making.
- Performed A/B testing to identify the best retargeting approaches, and optimized landing pages, search, display, and shopping ads for improved engagement and conversions.
https://docs.google.com/presentation/d/1-14p82kF-H8APbo63FV2RWx4o2WGR5zp/edit#slide=id.p1