Apr 01, 2024 - Apr 30, 2024
• Progress brand strategy for Bigga Balls, focusing on innovative golf technology and enhanced performance, positioning the company as a leader in the competitive golf equipment market.
• Crafted targeted marketing for two distinct customer avatars, transform their perceptions of Bigga Balls from "gimmicky" to a lifestyle-aligned brand, tailoring content to sports enthusiasts and golf aficionados across multiple digital platforms.
Funnel Strategy of Bigga Balls