Jan 01, 2024 - Mar 31, 2024
• Analyzed competitive social media landscape, Toyota's performance against key rivals Hyundai and Kia, identifying opportunities to uncovered actionable insights to upscale by 20% across all platforms.
• Developed strategic social media playbook for Toyota, crafting multi-specific content strategies and hashtags to boost lead generation by 500 and improve conversion rates by 15% on Instagram and Facebook.
Social Media Audit of Toyota & its Competitors