Conducted comprehensive analysis of digital advertising strategies for athletic footwear, focusing on major brands like Nike and Under Armour.
- Evaluated multi-platform marketing campaigns, analyzing Instagram ads, reels, and stories to identify target demographics and consumer engagement strategies
- Dissected advertising funnel stages (TOFU, MOFU, BOFU) to understand customer journey and optimize conversion tactics for sports footwear
- Compared and contrasted competitor brand approaches, assessing messaging, visuals, and call-to-action effectiveness to derive insights for improved ad performance
https://docs.google.com/presentation/d/1oyHQy0XXuDOS1ta_kj5lLWFAkO0MvqmY/edit#slide=id.p1