The beauty of digital marketing is that you can get numbers and data on almost everything you're doing (assuming you have the right set-up). But the downside is sometimes having too much data available makes it easy to get lost in the numbers. 

Having data is really only useful when you know what it means and what to do with it. So here are a few data points education marketers can focus on (including some tips on how to get those numbers) - for each stage of the funnel.

https://www.pink-orange.co.uk/blog/education-marketing-metrics