"Professional selling is about making a positive difference in the lives of others, personally and professionally."
Book 51: 'Tech-Powered Sales' by Justin Michael & Tony Hughes.
Anybody who has ever been in sales will know that the most complex and vital selling stage is the top of the funnel opportunity creation. So it's up to sales reps to find ways to break through the noise with the right message, at the right time, delivered through the right channel. If reps are to continue hitting their quotas, they need to be technically savvy, focused and understand the sales stack within their organisation.
Technology will inevitably automate the bulk of the sales role in the future. However, the authors argue that we mere mortals will differentiate ourselves by being technology-obsessed, automating the sales process where possible, and honing in on meta-skills such as empathy, insight, and storytelling.
What book are you reading this week?
Book 51: 'Tech-Powered Sales' by Justin Michael & Tony Hughes.
Anybody who has ever been in sales will know that the most complex and vital selling stage is the top of the funnel opportunity creation. So it's up to sales reps to find ways to break through the noise with the right message, at the right time, delivered through the right channel. If reps are to continue hitting their quotas, they need to be technically savvy, focused and understand the sales stack within their organisation.
Technology will inevitably automate the bulk of the sales role in the future. However, the authors argue that we mere mortals will differentiate ourselves by being technology-obsessed, automating the sales process where possible, and honing in on meta-skills such as empathy, insight, and storytelling.
What book are you reading this week?
