Backstreet Boys
Working with management team The Firm I took on what started as a freelance and ultimately a full-time role managing the Backstreet Boys website as they prepared to release their breakthrough "Millennium" album in the USA.
Despite having little background into the band, it became obvious within the first month of feedback through e-mail and forums that the fans just wanted content, content and more content - anything and everything from anywhere.
The result was countless hours spent scanning unused 35mm slides from photo and video shoots; detailed timetables showing every on-screen TV appearance and of course detailed minutiae and trivia on every band member.
Despite having little background into the band, it became obvious within the first month of feedback through e-mail and forums that the fans just wanted content, content and more content - anything and everything from anywhere.
The result was countless hours spent scanning unused 35mm slides from photo and video shoots; detailed timetables showing every on-screen TV appearance and of course detailed minutiae and trivia on every band member.
Backstreet Facts
The “Backstreet Facts” were all true, and even spawned a parody by
The “Backstreet Facts” were all true, and even spawned a parody by
Jack In The Box at meatycheesyboys.com.
As of July 2000, backstreetboys.com, was rated the 3rd most popular artist site worldwide by Nielsen//NetRatings - trailing only behind *NSYNC and Ricky Martin.
As of July 2000, backstreetboys.com, was rated the 3rd most popular artist site worldwide by Nielsen//NetRatings - trailing only behind *NSYNC and Ricky Martin.
