Behzod Sirjani

@behzod
Research Advisor & Investor
Seattle
He/Him/His

User Research

Advisor

Investor

Consultant

Organizational Design

Product Research

Cyclist

Photography

Angel investor

Startup Enthusiast

I currently run Yet Another Studio, where I help people bring rigor to their curiosity and help organizations develop intentional, responsible, and sustainable practices of learning. I’m also a Program Partner & EIR at Reforge and a Venture Partner at El Cap.

I write things occasionally - both about my life and about research - but Twitter, Instagram, or Telegram are probably a better pulse on what I’m thinking. I’ve also been fortunate to invest in and advise some incredible teams, which feels like a sentence you would read from someone who lived in San Francisco.

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I'm open to

guest lecturing,

speaking at events,

advising companies,

speaking on podcasts,

and making angel investments.

Contact Me

Resume

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May 2020 - Present

Founder, Yet Another Studio

May 2020 - Present

EIR & Program Partner, Reforge

Jul 2020 - Present

Advisor, Maze

Aug 2017 - May 2020

Head of Operations for Research & Analytics, Slack

Portfolio

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Natalie Rothfels, Ely Lerner, and I wrote about the three common myths we see around churn and what to do instead (on the Reforge blog): https://www.reforge.com/blog/churn-rate-myths

In partnership with Maze and ADP List, I co-authored "Democratizing Research to Deliver Impact at Scale." We wrote this playbook specifically for UX leaders looking to scale research at startups, e...

The User Research Yearbook is a directory of essential voices in User Research: In one way or another, all of the folks in the UI High Class of 2022 have contributed their voices, energy, and time ...

As a researcher, one of the most common conversations I have is around NPS, so I shared a few thoughts about how You're (Probably) Using NPS Wrong via the Reforge blog.

Angel Investments

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Luke and Dan are building one of the most fun and meaningful consumer products out there, helping people turn every activity into a moment worth celebrating. #AnyDistanceCounts isn't just a tagline...

Over the last year, Clay has become an indispensable product for me. I’ve loved watching Zach and Matthew build so thoughtfully and am excited to support them as they continue on this journey. http...

I've learned a ton about the human side of business from Daniel Zarick. When I learned that he and Benedict Fritz were building Arrows to balance humanity and automation in the customer onboarding ...

Unmute your world.

Speaking engagements

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I was a panelist on Chameleon's UX Research Expert Roundtable alongside Pulkit Agrawal, Roberta Dombrowski, and Jaime Creixems. See the full video here: https://www.chameleon.io/videos/ux-research-...

I delivered the opening keynote for User Research London, titled "Building Your Research Team may cost you your Research Practice." The core idea of the talk is that we, as a discipline, have overl...

I chatted with the team at Maze about the value of democratizing research within organizations.

One of the biggest mistakes researchers make when they start out in an industry setting is doing exactly what is asked of them and collecting the exact data a stakeholder wants. While this often hi...