Launched The Club at PGA West website
For this project, I was asked to design a site that would showcase the beauty of the club through large photography and provide more flexible options for styling content on interior pages. The homepage is designed around the tagline “Six Legendary Courses… One Extraordinary Club”, and opens with that tagline over a slideshow that showcases photography from each of the six courses. Users can choose to watch the slideshow or scroll down to bring up an overlay which explains the main features of the club in greater detail as well as shows recent news.
Callouts that contain information that may be relevant to someone on a particular page are placed throughout the site to help lead users to areas they might not otherwise see, such as a spa page. Careful attention was given to the golf section, which includes galleries, styled quotes and intro paragraphs, and small PGA West marks to reinforce the club’s branding on the golf course pages. This attention to detail in the content and including the PGA West mark reinforce the importance of the relationship between PGA West and its courses.
My role in this project included leading design discussions with the client, creating high-fidelity mockups and a finished design, providing photography and copy recommendations, and coding the site in HTML, CSS, and jQuery.
