With the first few months of the pandemic (sadly) in the books, our team could tell that we needed to pivot aggressively to adapt to the school year to come. With this in mind, we partnered with The Graduate School to launch our paid search campaign to target recruitment for our online graduate programs. This resulted in exponential growth at top of funnel for TGS, culminating in the ability to hire additional help for marketing initiatives for the School.

On the momentum of the graduate campaigns throughout 2020 and 2021, we were able to apply our findings to campaigns for the overall University, culminating in meeting a variety of recruitment goals for the 2021-2022 school year within a matter of weeks.