9 ways to improve your company's Inbound Prospecting & Branding:
- Focus on your SEO strategy
- Start and attend more podcasts
- Start posting more on YouTube
- Do relevant Press Releases
- Create an engaged community around your product's niche
- Focus more on Content Marketing
- Don't ignore Twitter. Use it to repurpose content and engage with other's content.
- Run Google Display Ads to your best-performing ungated content.
- Try to get featured on your niche's industry publications as many times as possible.